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Marketing classics :
a selection of influential articles /
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Marketing classics : a selection of influential articles /
Contributor(s):
Enis, Ben M
|
Cox, Keith Kohn
|
Mokwa, Michael P
Material type:
Text
Publisher:
Englewood Cliffs, N.J. :
Prentice Hall,
c1995
Edition:
8th ed., 25th anniversary ed
Description:
xii, 612 p. : ill. ; 24 cm
ISBN:
0205159885
Subject(s):
Marketing
DDC classification:
658.8 ENI
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658.8 ENI (
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658.8 DAN
Strategic internet marketing.
658.8 DAV
Marketing on a shoestring.
Low- cost tips for marketing your products or services.
658.8 DER
Strategic Market Planning.
Problems and Analytical Approaches.
658.8 ENI
Marketing classics :
a selection of influential articles /
658.8 FAR
Marketing Essentials.
658.8 FOS
Mastering marketing.
658.8 FRA
Financial institutions and markets in a changing world /
Includes bibliographical references and index.
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