000 -LEADER |
fixed length control field |
00849cam a2200253 a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210216064525.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
940411s1995 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0205159885 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 ENI |
245 00 - TITLE STATEMENT |
Title |
Marketing classics : |
Remainder of title |
a selection of influential articles / |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed., 25th anniversary ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs, N.J. : |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
c1995. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 612 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Enis, Ben M. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cox, Keith Kohn. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mokwa, Michael P. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
19 |
g |
y-gencatlg |