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Marketing classics : a selection of influential articles / - 8th ed., 25th anniversary ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xii, 612 p. : ill. ; 24 cm.
Includes bibliographical references and index.
ISBN:
0205159885
Subjects--Topical Terms:
Marketing.
Dewey Class. No.:
658.8 ENI
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