GCBS Library

Your search returned 21 results.

1.
Strategic marketing management cases.

by Cravens, David W | Lamb,Charles W | Crittenden,Victoria L.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Irwin McGraw Hill, 1999Availability: Items available for loan: Call number: 658.8 CRA (2).

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2.
Marketing.

by Berkowitz, E. N | Crane, F. G | Kerin, R. A | Hartley, S. W | Hartley, S. W | Rudelius, W.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada : McGraw-Hill Ryerson Limited, 2000Availability: Items available for loan: Call number: 658.8 BER (2).

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3.
Basic marketing : a global managerial approach /

by Shapiro,Stanley.J | Wong, Kenneth | Perreault, William. D | McCarthy, E. Jerome.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Companies, Inc., 2002Availability: Items available for loan: Call number: 658.8 SHA (1).

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4.
Marketing Essentials.

by Farese, Lois | Kimbrell, Grady | Woloszyk, Carl.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill : 1997Availability: Items available for loan: Call number: 658.8 FAR (1).

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5.
Industrial marketing.

by Havaldar, Krishna K.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005Availability: Items available for loan: Call number: 658.8 HAV (1).

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6.
Marketing.

by Berkowitz, Eric N | Crane, Frederick G | Kerin, Roger A | Hartley, Steven W.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada : McGraw-Hill Ryerson Limited, 2003Availability: Items available for loan: Call number: 658.8 BER (1).

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7.
Marketing 99/00

by Richardson, John E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA : Dushkin/McGraw-Hill, 1999Availability: Items available for loan: Call number: 658.8 RIC (1).

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8.
Basic marketing : a global-managerial approach.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Call number: 658.8 PER (2).

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9.
Strategic marketing channel management.

by Bowersox, Donald J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA : McGraw-Hill, Inc, 1992Availability: Items available for loan: Call number: 658.8 BOW (1).

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10.
Essentials of marketing : a global managerial approach.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Call number: 658.8 PER (1).

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11.
Research for marketing decision making.

by Barnes, James G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada : McGraw-Hill Ryerson limited, 1991Availability: Items available for loan: Call number: 658.83 BAR (1).

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12.
IMC : using advertising and promotion to build brands /

by Duncan, Tom.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: Call number: 658.827 DUN (1).

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13.
No cover image available No cover image available
Marketing.

by Berkowitz, Eric, N.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada : McGraw-Hill., 2003Availability: Items available for loan: Call number: 658.8 BER (1).

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14.
Marketing research : within a changing information environment /

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Call number: 658.83 HAI (1).

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15.
Marketing research : within a changing information environment /

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Call number: 658.83VHAI (1).

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16.
Consumer Behaviour and Marketing Strategy.

by Peter, Paul, J | Olson, Jerry, C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill Companies,Inc. 1999Availability: Items available for loan: Call number: 658.834 PET (1).

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17.
Marketing management : a strategic decision-making approach.

by Boyd, Harper W | Walker, Orville C | Jean-Claude | Mullins, John | Larreche.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, 2002Availability: Items available for loan: Call number: 658.8 BOY (1).

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18.
Basic marketing : a global-managerial approach.

by Wong, Kenneth B | Shapiro, Stanley J | McCarthy, E. Jerome | Perreault, William D.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada : McGraw-Hill Ryerson Limited, 2005Availability: Items available for loan: Call number: 658.8 WON (1).

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19.
Multinational direct marketing : the methods and the markets /

by Miller, Richard | Jong, Pieter S. K. de.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1995Availability: Items available for loan: Call number: 658.84 MIL (1).

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20.
Opening digital markets : battle plans and business strategies for Internet commerce /

by Mougayar, Walid.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1998Availability: Items available for loan: Call number: 658.84 MOU (1).

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The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Stillness is the key : An ancient strategy for modern life. Relentless : from good to great to unstoppable. Six thinking hats Make your bed : little things that can change your life and maybe the world Interviewing : bonus included! 37 ways to have unstoppable confidence in your interview. The little big small business book Fail until you don't : fight, grind,repeat Rising Strong. if we are brave enough, aften enough, we will fall Talking to strangers The life changing magic of tidying Conversational Intelligence : how great leaders Build Trust and get extraordinary results Wiley interpretation and application of IFRS standards Business,government,and society : a managerial perspective Complete Business Statistics Applying IFRS Standards Integrated retail management : Indian adaptation Thinkertoys : a handbook of creative-thinking techniques Business statistics : using excel Principles of microeconomics International human resource management Business statistics Finance for nonfinancial managers Corporate Finance Quantitative analysis for management Management and cost accounting : tools and concepts in a central european context. Human resource management


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