Essentials of marketing : a global managerial approach.
By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextPublisher: Boston :Irwin/McGraw-Hill,c2000Edition: 8th edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. +ISBN: 0072894822 (alk. paper); 0071179089 (international ed.)Subject(s): MarketingDDC classification: 658.8 PER
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