GCBS Library

Your search returned 191 results.

141.
Marketing research : within a changing information environment /

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Call number: 658.83VHAI (1).

Place hold
142.
Marketing classics : a selection of influential articles /

by Enis, Ben M | Cox, Keith Kohn | Mokwa, Michael P.

Edition: 8th ed., 25th anniversary ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.8 ENI (1).

Place hold
143.
Marketing research.

by Burns, Alvin.C | Bush, Ronald.F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice-Hall.Inc, 1995Availability: Items available for loan: Call number: 658.83 BUR (1).

Place hold
144.
Consumption & marketing : macro dimensions /

by Belk, Russell W | Dholakia, Nikhilesh | Venkatesh, Alladi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., c1996Other title: Consumption and marketing.Availability: Items available for loan: Call number: 658.8 BEL (1).

Place hold
145.
Consumer Behaviour and Marketing Strategy.

by Peter, Paul, J | Olson, Jerry, C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill Companies,Inc. 1999Availability: Items available for loan: Call number: 658.834 PET (1).

Place hold
146.
International marketing strategy : environmental assessment and entry strategies /

by Czinkota, Michael R | Ronkainen, Ilkka A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c1994Availability: Items available for loan: Call number: 658.8 CZI (1).

Place hold
147.
Marketing management : a strategic decision-making approach.

by Boyd, Harper W | Walker, Orville C | Jean-Claude | Mullins, John | Larreche.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, 2002Availability: Items available for loan: Call number: 658.8 BOY (1).

Place hold
148.
Marketing.

by Berkowitz, Eric N | Crane, Frederick G | Kerin, Roger A | Hartley Steven W | Rudelius, William.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto ; Irwin, 1995Availability: Items available for loan: Call number: 658.8 BER (1).

Place hold
149.
Marketing research.

by Burns, Alvin.C | Bush, Ronald.F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice-Hall.Inc, 1995Availability: Items available for loan: Call number: 658.83 BUR (1).

Place hold
150.
Marketing research : text and cases.

by Boyd,Harper W | Westfall, Raiph | Stasch, Stanley F.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Richard D Irwin Inc, 1989Availability: Items available for loan: Call number: 658.83 BOY (1).

Place hold
151.
Strategic internet marketing.

by Dann, Susan | Dann, Stephen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : John Wiley and Sons, 2001Availability: Items available for loan: Call number: 658.8 DAN (1).

Place hold
152.
Basic marketing : a global-managerial approach.

by Wong, Kenneth B | Shapiro, Stanley J | McCarthy, E. Jerome | Perreault, William D.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada : McGraw-Hill Ryerson Limited, 2005Availability: Items available for loan: Call number: 658.8 WON (1).

Place hold
153.
Business marketing management : a strategic view of industrial and organizational markets /

by Hutt, Michael D | Speh, Thomas W.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c1998Online access: Table of contents Availability: Items available for loan: Call number: 658.8 HUT (1).

Place hold
154.
Reading in marketing strategy.

by Cook, Victor J | Larreche, Jean-Claude | Strong, Edward C.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : The Scientific Press, 1989Availability: Items available for loan: Call number: 658.8 COO (1).

Place hold
155.
Marketing research : principles and applications /

by Crask, Melvin | Fox, Richard J | Stout, R. Gene.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.83 CRA (1).

Place hold
156.
Essentials of marketing research.

by Hawkins, Del I | Tull, Donald S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Call number: 658.83 HAW (1).

Place hold
157.
Basic marketing research : application to contemporary issues.

by Malthotra, Naresh K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Education Inc Upper Saddel River, 2002Availability: Items available for loan: Call number: 658.83 MAL (1).

Place hold
158.
Marketing channels.

by Stern, Louis W | Ansary, Adel I | Coughlan, Anne T.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1996Availability: Items available for loan: Call number: 658.87 STE (1).

Place hold
159.
Marketing research.

by Luck, David Johnston | Rubin, Ronald S.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1987Availability: Items available for loan: Call number: 658.83 LUC (1).

Place hold
160.
Focus groups : a guide for marketing & advertising professionals.

by Templeton, Jane Farley.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : Probus Pub. Co., c1987Availability: Items available for loan: Call number: 658.83 FAR (1).

Place hold
NEW ARRIVALS
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Stillness is the key : An ancient strategy for modern life. Relentless : from good to great to unstoppable. Six thinking hats Make your bed : little things that can change your life and maybe the world Interviewing : bonus included! 37 ways to have unstoppable confidence in your interview. The little big small business book Fail until you don't : fight, grind,repeat Rising Strong. if we are brave enough, aften enough, we will fall Talking to strangers The life changing magic of tidying Conversational Intelligence : how great leaders Build Trust and get extraordinary results Wiley interpretation and application of IFRS standards Business,government,and society : a managerial perspective Complete Business Statistics Applying IFRS Standards Integrated retail management : Indian adaptation Thinkertoys : a handbook of creative-thinking techniques Business statistics : using excel Principles of microeconomics International human resource management Business statistics Finance for nonfinancial managers Corporate Finance Quantitative analysis for management Management and cost accounting : tools and concepts in a central european context. Human resource management


© 2021, All rights reserved, Gedu College of Business Studies Library
Royal University of Bhutan (RUB)
Telephone: +975-05-282212