TextPublisher: England ; Pearson Education, 2013Description: xxii, 394 p. ; 27 cmISBN: 9780273760894DDC classification: 659.1 FIL
| Item type | Current location | Call number | Status | Date due | Barcode |
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Essential Text
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GCBS Library Product and service promotion | 659.1 FIL (Browse shelf) | Available | A020344 | |
Essential Text
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GCBS Library Product and service promotion | 659.1 FIL (Browse shelf) | Available | A020345 | |
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GCBS Library First floor | 659.1 FIL (Browse shelf) | Not for loan | A020346 |
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| 659.1 CLO Integrated advertising promotion, and marketing communications. | 659.1 CLO Integrated advertising promotion, and marketing communications. | 659.1 DUN Principles of advertising & IMC. | 659.1 FIL Advertising : strategy, creativity and media, | 659.1 FIL Advertising : strategy, creativity and media, | 659.1 JET Advertising management. | 659.1 JET Advertising management. |
Includes index.
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