| 000 -LEADER |
| fixed length control field |
00634nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20250625112537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
250625b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780273760894 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
659.1 FIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Fill, Chris. |
| 245 ## - TITLE STATEMENT |
| Title |
Advertising : |
| Remainder of title |
strategy, creativity and media, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
England ; |
| Name of publisher, distributor, etc. |
Pearson Education, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxii, 394 p. ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc. note |
Includes index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Hughes, Graham. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Francesco Scott De. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Essential Text |