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Details for:
Focus groups :
a guide for marketing & advertising professionals.
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Focus groups : a guide for marketing & advertising professionals.
By:
Templeton, Jane Farley
Material type:
Text
Publisher:
Chicago, Ill. :
Probus Pub. Co.,
c1987
Description:
xiii, 315 p. ; 24 cm
ISBN:
0917253787
Subject(s):
Marketing research
|
Advertising
DDC classification:
658.83 FAR
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PINK BOOK
658.83 FAR (
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658.83 CRA
Marketing research :
principles and applications /
658.83 DAR
Marketing research in Canada.
658.83 DIL
Marketing research in a marketing environment.
658.83 FAR
Focus groups :
a guide for marketing & advertising professionals.
658.83 HAI
Marketing research :
within a changing information environment /
658.83 HAW
Essentials of marketing research.
658.83 HAW
Consumer behavior :
building marketing strategy.
Includes bibliographies and index.
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