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Details for:
Business marketing management :
a strategic view of industrial and organizational markets /
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Business marketing management : a strategic view of industrial and organizational markets /
By:
Hutt, Michael D
Contributor(s):
Speh, Thomas W
Material type:
Text
Publisher:
Fort Worth :
Dryden Press,
c1998
Edition:
6th ed
Description:
xxix, 777 p. : ill. ; 25 cm
ISBN:
0030206332
Subject(s):
Industrial marketing
DDC classification:
658.8 HUT
Online resources:
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658.8 HAV
Industrial marketing.
658.8 HUN
Marketing theory :
the philosophy of marketing science.
658.8 HUT
Business marketing:
management :B2B
658.8 HUT
Business marketing management :
a strategic view of industrial and organizational markets /
658.8 JAI
International Marketing Management.
658.8 JAI
International marketing management.
658.8 JAM
Retailing today :
an introduction.
Includes bibliographical references and indexes.
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