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Details for:
Strategic marketing management :
planning, implementation and control.
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Strategic marketing management : planning, implementation and control.
By:
Wilson, Richard M S
Contributor(s):
Gilligan, Colin
|
Pearson, David
Material type:
Text
Publisher:
New Delhi :
Viva Books Private Limited,
1996
Description:
xx, 644 p. : ill. ; 27 cm
ISBN:
8185617597
Subject(s):
Marketing
DDC classification:
658.8 WIL
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PINK BOOK
658.8 WIL (
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658.8 VEN
Sales and distribution management :
an Indian perspective.
658.8 WEI
Marketing management :
cases for creative problem solving.
658.8 WEI
Canadian marketing :
cases and exercises.
658.8 WIL
Strategic marketing management :
planning, implementation and control.
658.8 WIL
Strategic marketing management :
planning, implementation and control.
658.8 WON
Basic marketing :
a global-managerial approach.
658.801 GHE
Strategy and the business landscape :
text and cases /
Includes index.
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