000 -LEADER |
fixed length control field |
00616nam a22002177a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210208054636.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210208b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8185617597 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 WIL |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wilson, Richard M S . |
245 ## - TITLE STATEMENT |
Title |
Strategic marketing management : |
Remainder of title |
planning, implementation and control. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi : |
Name of publisher, distributor, etc. |
Viva Books Private Limited, |
Date of publication, distribution, etc. |
1996. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 644 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gilligan, Colin. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pearson, David. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |