GCBS Library

Strategic integrated marketing communications

By: Percy, LarryMaterial type: TextTextPublisher: New York : Routledge, 2018Edition: 3rd edDescription: xiv, 305 p. : ill. ; 22 cm.iISBN: 9781138058323DDC classification: 658.802 PER
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MBA BOOKS GCBS Library
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MBA REFERENCE GCBS Library
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Includes bibliographical references and index.

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