GCBS Library

Strategic integrated marketing communications (Record no. 4073)

000 -LEADER
fixed length control field 00675nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200930100755.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200604b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138058323
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry
245 ## - TITLE STATEMENT
Title Strategic integrated marketing communications
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 305 p. :
Other physical details ill. ;
Dimensions 22 cm.i
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          GCBS Library GCBS Library MBA stack 06/04/2020 658.802 PER A018333 06/04/2020 06/04/2020 MBA REFERENCE
          GCBS Library GCBS Library MBA stack 06/04/2020 658.802 PER A018063 06/04/2020 06/04/2020 MBA BOOKS
          GCBS Library GCBS Library MBA stack 06/04/2020 658.802 PER A018065 06/04/2020 06/04/2020 MBA BOOKS
          GCBS Library GCBS Library MBA stack 06/04/2020 658.802 PER A018066 06/04/2020 06/04/2020 MBA BOOKS
          GCBS Library GCBS Library MBA stack 06/04/2020 658.802 PER A018067 06/04/2020 06/04/2020 MBA REFERENCE
          GCBS Library GCBS Library MBA stack 09/30/2020 658.802 PER A018064 09/30/2020 09/30/2020 MBA BOOKS
NEW ARRIVALS
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Stillness is the key : An ancient strategy for modern life. Relentless : from good to great to unstoppable. Six thinking hats Make your bed : little things that can change your life and maybe the world Interviewing : bonus included! 37 ways to have unstoppable confidence in your interview. The little big small business book Fail until you don't : fight, grind,repeat Rising Strong. if we are brave enough, aften enough, we will fall Talking to strangers The life changing magic of tidying Conversational Intelligence : how great leaders Build Trust and get extraordinary results Wiley interpretation and application of IFRS standards Business,government,and society : a managerial perspective Complete Business Statistics Applying IFRS Standards Integrated retail management : Indian adaptation Thinkertoys : a handbook of creative-thinking techniques Business statistics : using excel Principles of microeconomics International human resource management Business statistics Finance for nonfinancial managers Corporate Finance Quantitative analysis for management Management and cost accounting : tools and concepts in a central european context. Human resource management


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