| 000 -LEADER |
|---|
| fixed length control field |
00798pam a2200253 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210217064003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
860917s1987 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0135578280 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 LUC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Luck, David Johnston. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Englewood Cliffs, NJ : |
| Name of publisher, distributor, etc. |
Prentice-Hall, |
| Date of publication, distribution, etc. |
c1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 683 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rubin, Ronald S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982. |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing research. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
