000 | 00975nam a22003497a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20230213113115.0 | ||
008 | 200413b ||||| |||| 00| 0 eng d | ||
020 | _a9780070660076 | ||
082 | _a658.8 ZEI | ||
100 | _aZeithaml, Valarie A. | ||
245 |
_aServices marketing: _bintegrating customer focus across the firm. |
||
250 | _a4th ed. | ||
260 |
_aDelhi : _bTata McGraw-Hill, _c2008. |
||
300 |
_axxix, 743 p. _bill. ; _c24 cm. |
||
504 | _ainclude index. | ||
650 | _amarketing. | ||
700 | _aBitner, Mary Jo. | ||
700 | _aGremler, Dwayne D. | ||
700 | _aPandit, Ajay. | ||
942 | _cBK | ||
999 |
_c939 _d939 |