000			00940cam a22002774a 4500
999			_c90 _d90
003			OSt
005			20200331062505.0
008			010423s2002 maua b 001 0 eng
020			_a0072398841 (hardback)
020			_a0071123121
082	0	0	_a658.84 CAT
100	1		_aCateora, Philip R.
245	1	0	_aInternational marketing /
250			_a11th ed.
260			_aNew York : _bIrwin McGraw-Hill, _cc2002.
300			_axxv, 694 p. : _bill. ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
700	1		_aGraham, John L.
942			_cBK
440		4	_aThe McGraw-Hill/Irwin series in marketing
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg