000			00551nam a22002057a 4500
999			_c897 _d897
003			OSt
005			20200413091600.0
008			200413b ||||| |||| 00| 0 eng d
020			_a007006847X
082			_a659.1 BOV
100			_aBovee, Courtland L.
245			_aAdvertising excellence.
260			_aNew York : _bMcGraw Hill Inc, _c1995.
300			_axxxvi, 561 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical and index.
700			_aThill, John V.
700			_aDovel, George P.
942			_cBK