000			00957nam a22003257a 4500
999			_c889 _d889
003			OSt
005			20200413090455.0
008			200413b ||||| |||| 00| 0 eng d
020			_a9780070581944
082			_a659.1 BEL
100			_aBelch, George E.
245			_aAdvertising and promotion : _ban intergrated marketing communications perspective.
250			_a6th ed.
260			_aNew Delhi : _bTata McGraw-Hill Publishing Company Limited, _c2003.
300			_axxiv, 778 p. _bill. ; _c27 cm.
504			_aIncludes index.
700			_aBelch, Michale A.
942			_cBK