000			00645nam a22002177a 4500
999			_c884 _d884
003			OSt
005			20200413085347.0
008			200413b ||||| |||| 00| 0 eng d
020			_a0072314451
082			_a659.1 BEL
100			_aBelch, George E.
245			_aAdvertising and promotion : _ban integrated marketing communications perspective.
250			_a5th ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _c2001.
300			_axx, 795 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
700			_aBelch, Michael A.
942			_cBK