| 000 | 00561nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c867 _d867 |
||
| 003 | OSt | ||
| 005 | 20200413082519.0 | ||
| 008 | 200413b ||||| |||| 00| 0 eng d | ||
| 020 | _a003071687X | ||
| 082 | _a659.111 PAT | ||
| 100 | _aPatti, Charles H. | ||
| 245 |
_aAdvertising : _ba decision making approach. |
||
| 260 |
_aUnited States of America : _bDryden Press, _c1988. |
||
| 300 |
_axxxi, 590 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 700 | _aFrazer, Charles F. | ||
| 942 | _cBK | ||