000 00520nam a22001937a 4500
999 _c827
_d827
003 OSt
005 20200413071850.0
008 200413b ||||| |||| 00| 0 eng d
020 _a0844229903
082 _a659.1 VAN
100 _aVanden Bergh, Bruce G.
245 _aAdvertising Principles :
_bchoice challenge change.
260 _aUSA :
_bNTC Business Books,
_c1999.
300 _axxii, 582 p. :
_bill. ;
_c28 cm.
504 _aIncludes index.
700 _aKatz Helen.
942 _cBK