000			00587nam a22002057a 4500
999			_c819 _d819
003			OSt
005			20200413070508.0
008			200413b ||||| |||| 00| 0 eng d
020			_a8131709965
082			_a659.1 CLO
100			_aClow, Kenneth E.
245			_aIntegrated advertising promotion, and marketing communications.
250			_a3rd ed.
260			_aNew Delhi : _bPearson/Prentice Hall, _c2007.
300			_a537 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
700			_aBaack, Donald.
942			_cBK