000 | 00742cam a2200241 a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20210224035025.0 | ||
008 | 960827s1997 ilua b 001 0 eng | ||
020 | _a0256214425 | ||
082 | 0 | 0 | _a658.802 LEH |
100 | 1 | _aLehmann, Donald R. | |
245 | 1 | 0 | _aAnalysis for marketing planning / |
250 | _a4th ed. | ||
260 |
_aChicago : _bIrwin, _cc1997. |
||
300 |
_axi, 211, I-8 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aMarketing | |
700 | 1 | _aWiner, Russell S. | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 | _cBK | ||
999 |
_c6053 _d6053 |