000			00493nam a22001817a 4500
999			_c595 _d595
003			OSt
005			20200408043005.0
008			200408b ||||| |||| 00| 0 eng d
020			_a8184242158
082			_a658.8 PRA
100			_aMallik, Pradip kumar.
245			_aA textbook of marketing management.
260			_aNew Delhi : _bAllied Publishers Pvt Ltd, _c2007.
300			_axi, 228 p. : _bill. ; _c24 cm.
504			_aIncludes bibliography.
942			_cBK