000 | 00849cam a2200253 a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20210216064525.0 | ||
008 | 940411s1995 njua b 001 0 eng | ||
020 | _a0205159885 | ||
082 | 0 | 0 | _a658.8 ENI |
245 | 0 | 0 |
_aMarketing classics : _ba selection of influential articles / |
250 | _a8th ed., 25th anniversary ed. | ||
260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1995. |
||
300 |
_axii, 612 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aMarketing. | |
700 | 1 | _aEnis, Ben M. | |
700 | 1 | _aCox, Keith Kohn. | |
700 | 1 | _aMokwa, Michael P. | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 | _cBK | ||
999 |
_c5917 _d5917 |