000 00849cam a2200253 a 4500
003 OSt
005 20210216064525.0
008 940411s1995 njua b 001 0 eng
020 _a0205159885
082 0 0 _a658.8 ENI
245 0 0 _aMarketing classics :
_ba selection of influential articles /
250 _a8th ed., 25th anniversary ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1995.
300 _axii, 612 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aEnis, Ben M.
700 1 _aCox, Keith Kohn.
700 1 _aMokwa, Michael P.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _cBK
999 _c5917
_d5917