000 | 00549nam a22002057a 4500 | ||
---|---|---|---|
999 |
_c590 _d590 |
||
003 | OSt | ||
005 | 20200408034255.0 | ||
008 | 200408b ||||| |||| 00| 0 eng d | ||
020 | _a025612812X | ||
082 | _a658.8 MCC | ||
100 | _aMccarthy, E. Jerome. | ||
245 |
_aBasic marketing : _ba global-managerial approach. |
||
260 |
_aUSA : _bIrwin, _c1975. |
||
300 |
_axx, 866 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes index. | ||
700 | _aShapiro, Stanley J. | ||
700 | _aPerreault, William D. | ||
942 | _cBK |