000 00549nam a22002057a 4500
999 _c590
_d590
003 OSt
005 20200408034255.0
008 200408b ||||| |||| 00| 0 eng d
020 _a025612812X
082 _a658.8 MCC
100 _aMccarthy, E. Jerome.
245 _aBasic marketing :
_ba global-managerial approach.
260 _aUSA :
_bIrwin,
_c1975.
300 _axx, 866 p. :
_bill. ;
_c25 cm.
504 _aIncludes index.
700 _aShapiro, Stanley J.
700 _aPerreault, William D.
942 _cBK