| 000 | 00961cam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210210053439.0 | ||
| 008 | 980403s1997 enka b 001 0 eng | ||
| 020 | _a0750632852 | ||
| 082 | 0 | 0 | _a658.8 PIE |
| 100 | 1 | _aPiercy, Nigel. | |
| 245 | 1 | 0 |
_aMarket-led strategic change : _btransforming the process of going to market. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bButterworth-Heinemann, _c1997. |
||
| 300 |
_axiv, 665 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aThe marketing series. Professional development | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 830 | 0 |
_aMarketing series (London, England). _pProfessional development. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1117/98135256-d.html |
| 906 |
_a7 _bcbc _corignew _d2 _encip _f19 _gy-gencatlg |
||
| 942 | _cBK | ||
| 999 |
_c5684 _d5684 |
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