| 000 | 00809pam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210210032904.0 | ||
| 008 | 970321s1998 ohua b 001 0 eng | ||
| 020 | _a0538876697 (pbk. : alk. paper) | ||
| 082 | 0 | 0 | _a658.83 MCD |
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 | _aMarketing research essentials / |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _cc1998. |
||
| 300 |
_axxii, 462, [26] p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aGates, Roger H., | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 | _cBK | ||
| 999 |
_c5626 _d5626 |
||