000 | 00490nam a22001817a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20210209090033.0 | ||
008 | 210209b ||||| |||| 00| 0 eng d | ||
020 | _a0538844949 | ||
082 | _a658.8 MES | ||
100 | _aMessinger, Paul R. | ||
245 |
_aThe marketing paradigm : _ba guide for general managers. |
||
260 |
_aOhio : _bSouth-Western, _c1995. |
||
300 |
_axi, 237 p. : _bill. ; _c23 cm. |
||
650 | _aMarketing. | ||
942 | _cBK | ||
999 |
_c5621 _d5621 |