| 000 | 00555nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210210051213.0 | ||
| 008 | 210208b ||||| |||| 00| 0 eng d | ||
| 020 | _a0538844949 | ||
| 082 | _a658.8 MES | ||
| 100 | _aMessinger, Paul R. | ||
| 245 |
_aThe marketing paradigm : _ba guide for general managers. |
||
| 260 |
_aUSA : _bSouth-Western, _c1995. |
||
| 300 |
_axi, 237 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||
| 999 |
_c5478 _d5478 |
||