000			00519nam a22001817a 4500
003			OSt
005			20210208041502.0
008			210208b ||||| |||| 00| 0 eng d
020			_a9780538844949
082			_a658.8 MES
100			_a Messinger, Paul R
245			_aThe marketing paradigm : _ba guide for general mangers.
260			_aNew York : _bSouth-Western College Publishing, _c 1995.
300			_axi, 237 p. : _b ill. ; _c22 cm.
650			_aMarketing.
942			_cBK
999			_c5424 _d5424