000 | 01226cam a2200313 a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20201030054132.0 | ||
008 | 960118s1996 nyua f 001 0 eng | ||
020 | _a0471124397 | ||
020 | _a0471124419 | ||
082 | 0 | 0 | _a658.84 SMI |
100 | 1 | _aSmith, Jeanette, | |
245 | 1 | 0 |
_aEntrepreneur magazine : _bguide to integrated marketing. |
260 |
_aNew York : _bJohn Wiley, _c1996. |
||
300 |
_axii, 277 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes index. | ||
650 | 0 | _aAdvertising media planning | |
650 | 0 | _aDirect marketing | |
856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix05/96000530.html |
|
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/96000530-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0707/96000530-d.html |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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942 | _cBK | ||
999 |
_c5107 _d5107 |