000 01226cam a2200313 a 4500
003 OSt
005 20201030054132.0
008 960118s1996 nyua f 001 0 eng
020 _a0471124397
020 _a0471124419
082 0 0 _a658.84 SMI
100 1 _aSmith, Jeanette,
245 1 0 _aEntrepreneur magazine :
_bguide to integrated marketing.
260 _aNew York :
_bJohn Wiley,
_c1996.
300 _axii, 277 p. :
_bill. ;
_c24 cm.
504 _aIncludes index.
650 0 _aAdvertising media planning
650 0 _aDirect marketing
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix05/96000530.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0707/96000530-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0707/96000530-d.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _cBK
999 _c5107
_d5107