000			00550nam a22002057a 4500
999			_c4542 _d4542
003			OSt
005			20200608102056.0
008			200413b ||||| |||| 00| 0 eng d
020			_a9780070667662
082			_aREF ARE
100			_aArens, William F.
245			_aContemporary advertising.
250			_a10th ed.
260			_aNew Delhi : _bTata McGraw-Hill Publishing Company Limited, _c2006.
300			_axxxiv, 614 p. : _bill. ; _c24 cm.
504			_aIncludes index.
650			_aAdvertising.
942			_cREF