000 00573nam a22001937a 4500
999 _c454
_d454
003 OSt
005 20200406082202.0
008 200406b ||||| |||| 00| 0 eng d
020 _a0072894822
082 _a658.8 PER
100 _aPerreault, William D.
245 _aEssentials of marketing :
_ba global managerial approach.
260 _aUSA :
_bMcGraw-Hill Higher Education,
_c2000.
300 _axxvii, 592 p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references and index
700 _aMcCarthy, E Jerome.
942 _cBK