000 | 00573nam a22001937a 4500 | ||
---|---|---|---|
999 |
_c454 _d454 |
||
003 | OSt | ||
005 | 20200406082202.0 | ||
008 | 200406b ||||| |||| 00| 0 eng d | ||
020 | _a0072894822 | ||
082 | _a658.8 PER | ||
100 | _aPerreault, William D. | ||
245 |
_aEssentials of marketing : _ba global managerial approach. |
||
260 |
_aUSA : _bMcGraw-Hill Higher Education, _c2000. |
||
300 |
_axxvii, 592 p. : _bill. ; _c27 cm. |
||
504 | _aIncludes bibliographical references and index | ||
700 | _aMcCarthy, E Jerome. | ||
942 | _cBK |