000			00501nam a22001937a 4500
999			_c4272 _d4272
003			OSt
005			20200605093951.0
008			200605b ||||| |||| 00| 0 eng d
020			_a0030106494
082			_a658.84 CZI
100			_aCzinkota, Michael R.
245			_aGlobal marketing.
260			_aNew York : _bThe Dryden Press, _c1996.
300			_axxv, 648 p. : _bill. ; _c25 cm.
504			_aIncludes index.
700			_aRonkainen, IIkka A.
942			_cBK