000			00675nam a22002417a 4500
003			OSt
005			20200930100755.0
008			200604b ||||| |||| 00| 0 eng d
020			_a9781138058323
082			_a658.802 PER
100			_aPercy, Larry
245			_aStrategic integrated marketing communications
250			_a3rd ed.
260			_aNew York : _bRoutledge, _c2018.
300			_axiv, 305 p. : _bill. ; _c22 cm.i
504			_aIncludes bibliographical references and index.
942			_cBK
999			_c4073 _d4073