000 00576nam a22002177a 4500
999 _c1588
_d1588
003 OSt
005 20200423053931.0
008 200423b ||||| |||| 00| 0 eng d
020 _a070275475
082 _a658.802 LEH
100 _aLehmann, Donald R.
245 _aAnalysis for marketing planning.
250 _a5th ed.
260 _aNew York :
_bMcGraw-Hill Companies, Inc,
_c2002.
300 _axiii, 256 p. :
_bill. ;
_c22 cm.
504 _aIncludes index.
650 _aMarketing
700 _aWiner, Russell S.
942 _cBK