Marketing research /

By: Burns, Alvin CContributor(s): Bush, Ronald FMaterial type: TextTextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Edition: 5th edDescription: 665 p. ; 26 cmISBN: 0131477323Subject(s): SPSS for Windows | Marketing researchDDC classification: 658.83 BUR
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658.83 BUR (Browse shelf) Available A010358

"SPSS integration"-- Pref.

Includes bibliographical references and index.

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