GCBS Library

Your search returned 5 results.

1.
Integrated advertising promotion, and marketing communications.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson/Prentice Hall, 2007Availability: Items available for loan: Call number: 659.1 CLO (1).

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2.
Advertising management.

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : Pearson Education Inc, 1998Availability: Items available for loan: Call number: 659.1 BAT (10).

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3.
Product strategy and management.

by Baker, Michael | Hart, Susan.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : Pearson Education Inc, 2009Availability: Items available for loan: Call number: 658.5 BAK (1).

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4.
Integrated advertising promotion, and marketing communications.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson/Prentice Hall, 2007Availability: Items available for loan: Call number: 659.1 CLO (1).

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5.
Services marketing : people, technology, strategy.

by Lovelock, Christopher | Wirtz, Jochen | atterjee, Jayanta.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson, 2006Availability: Items available for loan: Call number: 658.8 LOV (8). Items available for reference: Not for loanCall number: 658.8 LOV (1).

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