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1.
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Contemporary Advertising. by Arens, William F. Edition: 10th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2006Availability: Items available for loan: Call number: 659.1 ARE (10).
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2.
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Contemporary advertising. by Arens, William F. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York: Irwin McGraw-Hill, 1999Availability: Items available for loan: Call number: 659.1 ARE (3).
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3.
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5.
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Advertising excellence. by Bovee, Courtland L | Thill, John V | Dovel, George P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw Hill Inc, 1995Availability: Items available for loan: Call number: 659.1 BOV (1).
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6.
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7.
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Principles of advertising & IMC. by Duncan, Tom. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2007Availability: Items available for loan: Call number: 659.1 DUN (1).
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8.
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9.
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Services marketing: integrating customer focus across the firm. by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Tata McGraw-Hill, 2008Availability: Items available for loan: Call number: 658.8 ZEI (10).
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10.
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Services marketing : integrating customer focus across the firm. by Zeithaml, V. A | Bitner, M. J | Gremler, D. D | Pandit, Ajay. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw Hill Education Private Limited, 2000Availability: Items available for loan: Call number: 658.8 ZEI (2).
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11.
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Services marketing : Integrating customer focus across the firm. by Zeithaml, Valarie A | Bitner, mary Jo | Gremler, Dwayne D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw Hill Education (India) Private Limited, 2014Availability: Items available for loan: Call number: 658.8 ZEI (1).
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