Services marketing : Integrating customer focus across the firm. by Zeithaml, Valarie A | Bitner, mary Jo | Gremler, Dwayne D | Pandit, Ajay.
Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw Hill Education (India) Private Limited, 2014Availability: Items available for reference: Not for loanCall number: 658.8 ZEI (1). :