Services marketing: integrating customer focus across the firm. by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.
Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Tata McGraw-Hill, 2008Availability: Items available for loan: Call number: 658.8 ZEI (10).