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1.
A preface to marketing management.

by Peter, J. Paul | Donnelly, James H.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, 2006Availability: Items available for loan: Call number: 658.8 PAU (2).

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2.
Marketing management : a strategic decision-making approach.

by Boyd, Harper W | Walker, Orville C | Mullins, John.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, 2002Availability: Items available for loan: Call number: 658.8 BOY (1).

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