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1.
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Market segmentation : how to do it how to profit it. by McDonald, Malcolm | Dunbar, Lan. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Elsever India Private Limited, 2007Availability: Items available for loan: Call number: 658.8 MCD (1).
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2.
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The new marketing : transforming the corporate future. by McDonald, Malcolm | Wilson, Hugh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Rajkamal Electric Press, 2002Availability: Items available for loan: Call number: 658.8 MCD (1).
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3.
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Key account management : the definitive guide. by McDonald, Malcolm | Woodburn, Diana. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Butterworth-Heinemann, 2000Availability: Items available for loan: Call number: 658.151 MCD (1).
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4.
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Key account plans : the practitioners' guide to profitable planning / by Ryals, Lynette | McDonald, Malcolm. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Butterworth-Heinemann, 2008Availability: Items available for loan: Call number: 657 RYA (1). Items available for reference: Not for loanCall number: 657 RYA (1).
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