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Readings in marketing strategy. by Cook, Victor J | Larreche, Jean-Claude | Strong, Edward C. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA : The Scientific Press, 1989Availability: Items available for loan: Call number: 658.8 COO (1).
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3.
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Marketing strategy : planning and implementation. by Walker, Orville C | Boyd, Harper W | Larreche, Jean-Claude. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA : Irwin, 1992Availability: Items available for loan: Call number: 658.802 WAL (1).
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4.
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Reading in marketing strategy. by Cook, Victor J | Larreche, Jean-Claude | Strong, Edward C. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : The Scientific Press, 1989Availability: Items available for loan: Call number: 658.8 COO (1).
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