The AMA handbook of marketing for the service industries.
By: Congram, Carole AContributor(s): Friedman, Margaret LMaterial type: TextPublisher: New York : Amacom, 1991Description: xix, 588 p. : ill. ; 26 cmISBN: 9780814401040Subject(s): MarketingDDC classification: REF CON
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