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1.
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Marketing management : a strategic decision-making approach. by Boyd, Harper W | Walker, Orville C | Mullins, John. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, 2002Availability: Items available for loan: Call number: 658.8 BOY (1).
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2.
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Marketing Strategy : Planning and Implementation. by Walker, Orville, C | Boyd, Harper, W | Larreche, Claude,-Jean. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, 1976Availability: Items available for loan: Call number: 658.802 WAL (1).
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3.
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Marketing strategy : planning and implementation. by Walker, Orville C | Boyd, Harper W | Larreche, Jean-Claude. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA : Irwin, 1992Availability: Items available for loan: Call number: 658.802 WAL (1).
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4.
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Marketing management : a strategic decision-making approach. by Boyd, Harper W | Walker, Orville C | Jean-Claude | Mullins, John | Larreche. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, 2002Availability: Items available for loan: Call number: 658.8 BOY (1).
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5.
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Marketing research : text and cases. by Boyd,Harper W | Westfall, Raiph | Stasch, Stanley F. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Richard D Irwin Inc, 1989Availability: Items available for loan: Call number: 658.83 BOY (1).
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