Marketing : best practices. by Czinkota, Michael R | Dickson, Peter R | Dunne, Patrick | Griffin, Abbie | Hoffman, K. Douglas | Hutt, Michael D | Lindgren, John H | Lusch, Robert F | Ronkainen, Iikka A | Rosenbloom, Bert | Sheth, Jagdish N | Shimp, Terence A | Siguaw, Judy A | Simpson, Penny M | Speh, Thomas W | Urbany,Joel E.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : The Dryden Press, 2000Availability: Items available for loan: Call number: 658.8 CZI (1).