Services marketing : integrating customer focus across the firm. by Zeithaml, V. A | Bitner, M. J | Gremler, D. D | Pandit, Ajay.
Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw Hill Education Private Limited, 2000Availability: Items available for loan: Call number: 658.8 ZEI (2).